Lovers of Hair
Us girls love our hair; both our own hair, and our adopted hair – of course, I’m talking about hair extensions. We spend our time reading blogs like this one and researching what the latest trends are, and we spend our money purchasing products to make our beautiful hair retain its fabulous-ness.
$50,000 – and that’s the average woman! Some of us are spending much, much more.
I want to ask you to do something out of your comfort zone now.
Throw your shampoo and conditioner in the garbage, and never buy any shampoo or conditioner ever again.
A Hair Story, by Michael Gordon
Michael Gordon, the founder of the renowned Bumble and Bumble company, always an innovator, began reflecting on the industry not long after he sold BB to Estée Lauder. He had always suspected that something was wrong with shampoo, and eventually identified detergent as the cause of nearly all hair problems. His answer: the innovative, detergent-free New Wash.
“Modern” shampoo was invented in the 1920s, and prior to that women were forced to wash their tresses using lye soap. Lye soap is bad, yes, but so is shampoo! Yes, even that $100 bottle you just purchased. Now I know what you are thinking: you LOVE your new shampoo and/or conditioner. How confident would you be in your shampoo if I asked you to use it solo? No conditioner, no mask, just shampoo. Would you still be loving it?
What’s so special and why should I care?
New Wash cleanses the hair with aloe and essential oils – instead of detergent – to respect the natural moisture barrier. New Wash will work on EVERY type of hair, and you’ll never need conditioner again!! After all, conditioner’s only purpose is to mask the damage that the shampoo and detergent have caused.
In five years, we’ll all be saying, “Remember when we used to use shampoo?”
“People are using less harsh detergents in their homes, and certainly on their faces, but the shampoo thing is slipping under the radar. As reported in the New York Times, detergent compromises the skin’s microbiome, and skin dramatically improves once they stop using it. People run to the doctor with allergies to all sorts of chemicals, including synthetic fragrance. What they need to do is run to the shower, throw all that stuff away, and start over simply and purely with New Wash.”
Naturally derived? Chemicals? Environment?
“Many [big name hair product manufactures] say their detergent is naturally derived. Well, lots of harmful things are naturally derived.
I want to help people. In this case, we have a chance to help everyone, especially babies and children, who should never have detergent like Sodium Laureth Sulfate anywhere near them. Think about it. If somebody with credibility – that would be me – is saying, “Suds suck,” stop the madness of using detergent on your body that runs down the drain and into the environment. You can make a big difference without doing a lot, and that’s what this rallying cry is all about.”
The Nitty Gritty
Girls and boys, I ordered New Wash and even though I was optimistic, I was still unsure how this strange-looking, non-sudsy cream could possibly cleanse and moisturize all of my own hair, as well as my precious, glorious, 20” 100% cuticle, true virgin Remy hair extensions. It was hard to not put “just a teensy bit” of conditioner in, but I fought the urge.
I followed the instructions faithfully:
1) Thoroughly saturate hair.
2) Cover hair and scalp with New Wash. Use a generous amount.
3) Massage it into hair and scalp for a couple of minutes to distribute evenly.
4) Rinse extremely well.
5) Since I have long hair, I combed it through with a wide tooth comb, taking good care, before rinsing.
After just one attempt at using New Wash… yep – this stuff is the real deal. I continued right on using it, and talking about it to everyone I know! Oh, and how does it affect my extensions? Amazingly!! When I had them taken out recently for tightening, the bonds looked impeccable. The hair looked brand new still. No deterioration whatsoever.
No, it’s Not Like WEN!
New Wash is an entirely different formula than WEN. Neither have detergent or foam, but that’s where the similarity ends. The biggest difference is that WEN contains silicone, which can build up to make hair lank and clog follicles. New Wash does not. Clogged hair follicles can lead to hair loss; not good.
A bottle of New Wash will run you $40 and it is worth every penny. Why should you take our word for it?
A) We are not getting paid to endorse this product in any way shape or form.
B) We have been skeptical but witnessed the results first hand
C) We know you love and care for your hair! After all, you are on this website, reading this review – and we know you want your hair, and hair extensions, to last for the long haul, and be the best they can be during your time together.